CMS driven product updates for major airlines
When a major airlines company sought to optimise their insurance product updates, they encountered a complex challenge. Deep-coded insurance data and marketing material led to a time-consuming process for updates, affecting time to market and inter-team collaboration. Allevio stepped in with an innovative solution to revolutionise the update process and enhance efficiency.
The Problem
The airlines company's insurance product updates were hindered by deep-coded data and marketing content, requiring extensive engineering efforts for each change. This led to extended lead times, impacting their ability to swiftly roll out improvements. Additionally, the constant back-and-forth communication between marketing and engineering teams created inefficiencies.
Contentful and Launch Darkly Integration
Recognising the need for a more agile approach, Allevio proposed leveraging a content management system (CMS) to streamline updates. After careful evaluation, the team narrowed down to Contentful, a flexible and robust CMS. Complementing this, Launch Darkly's feature flagging capabilities were integrated to enable seamless feature releases and rollbacks.
Overcoming Challenges
Incorporating external data from APIs into the Contentful system posed a challenge. Allevio's expert developers devised innovative algorithms to identify the correct insertion points, allowing the content material to be supplemented or substituted effectively.
Key Features
Efficient GraphQL APIs: Allevio leveraged GraphQL APIs to optimise data retrieval and ensure smooth communication between different systems, enabling faster updates and improved data management.
Marketing Team Empowerment: The marketing team received comprehensive training to leverage the CMS effectively, granting them autonomy to preview and approve content before final publication.
Results and Impact
The integration of Contentful and Launch Darkly brought about a remarkable transformation for the airlines company's insurance product updates:
Reduced Time to Build: By eliminating the need for extensive engineering involvement, updates were accomplished more swiftly, reducing time to market significantly.
Enhanced Collaboration: The seamless collaboration between marketing and engineering teams improved communication and minimised delays, fostering a more efficient workflow.
Preview and Approval Process: The marketing team harnessed Contentful's preview feature, enabling them to visualise content changes before final publication, ensuring error-free and timely updates.
Allevio's agile solution transformed the airlines company's insurance product update process, enabling rapid feature releases and reducing lead times. The successful integration of Contentful and Launch Darkly empowered the marketing team with greater control over content, fostering collaboration and efficiency across departments. As a result, the airlines company achieved enhanced customer satisfaction and a competitive edge in the insurance market.